In the blog post LinkedIn: More Than Just a Profile, I shared some practical tips on using LinkedIn most effectively. By being an active member in relative groups, connecting your social media outlets to your LinkedIn profile, and updating your skills and experience frequently, you stand a much better opportunity of being recognized and increase your overall visibility… but what about credibility?
Below you will find, what I consider, to be the top 4 ways to get recognized by employers and recruiters through using LinkedIn. Some of them may seem basic, but while working in the staffing industry, I have come to discover that even the slightest tactics can have significant impacts.
1.) Upload a professional picture – Whenever I come across a profile with an unprofessional picture, I am instantly confused. LinkedIn is a great way to meet new contacts – do you really want your first visual imprint to be an unprofessional one? If you choose to upload a photo of yourself, make sure it is clear, professional, and personable. This is a great opportunity to put a face to a name!
2.) Give and ask for recommendations – Sincere recommendations can really make candidates stand out and build trust among potential employers and recruiters. I would recommend having previous colleagues and supervisors write you recommendations and displaying them on your profile. Also, be sure to have a comparable amount of given and received recommendations. By having received many recommendations and having only given a few, you may come across as arrogant to employers and recruiters, so be sure to pay your complements forward!
3.) Install Applications – Currently, LinkedIn does not have too many applications, but if you are a blogger or designer, it would definitely help to add applications like WordPress, Bloglink, Google Presentation, or SlideShare to display your thoughts or design work. This greatly increases the likelihood of employers and recruiters checking out your other web pages as well!
4.) Personalize your URL – This is a great way to brand yourself and show up in other search engines (like Google). Also, recruiters like it when candidates take pride in every website they associate with. You can easily put this link on business cards as well for networking! Here is my link as an example: www.linkedin.com/in/thomasferrer.
If you have not made these changes and updates, I strongly encourage you to do so! By making these changes and updates to your LinkedIn profile, you will increase your visibility and credibility among employers and recruiters!