Conversions API Strategist

Conversions API Strategist

Synergis

New York, NY

Contract

Hybrid

TITLE: Conversions API Strategist
LOCATION: Remote, US or Hybrid (NYC)
ANTICIPATED DURATION: Start ASAP, Hard End 12/20/2024

Our client is the world's largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.

We trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a company office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

Summary
Seeking a Conversions API Strategist whose role involves understanding the objectives of the customer and translating that to measurement requirements that support campaign reporting and optimization. The strategist would understand how and why CAPI could be an important solution in a customer's measurement toolkit. While a 3rd party vendor, you will be seen by our customers as an extension of the client team, taking ownership of the work from our internal Measurement Analytics Partner (MAP) team pertaining to Conversions API. You will be the main point of contact for our customers, providing them with technical guidance, troubleshooting, and best practices.

Conversions API Strategist Responsibilities:

  • Hold discovery conversations to understand customer measurement goals and implications on Campaign Manager Tool setup.
  • Assist with setting up Campaign Manager Tool to prepare intake of CAPI events.
  • Identify which web events need to be tracked to support measurement reporting and positively influence optimization.
  • Define tracking requirements that focus on capturing data dynamically for scale and not in a static approach. Tracking should be able to support website growth, especially where page templates exist.
  • Effectively communicate measurement requirements (triggers and tag) with implementation vendors and be able to articulate rationale professionally to customers in a simple to understand way.
  • Collaborate with our internal team and provide feedback and insights on the Conversions API product and customer needs.
  • Communicate effectively and professionally with customers via email, phone, and video calls.
  • Track all inbound, open, in-progress, and closed customer engagements transparently for the Sales Team, Measurement Analytics Partner & Customer Solutions Engineering Teams visibility.

Conversions API Strategist Requirements:

  • 3+ years of experience in web analytics and campaign tracking via common marketing channels (Paid Search, Social, Partnerships, etc)
  • 3+ years of experience working with Marketing Technologies and 1st party data collection.
  • 3+ years of experience working with Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management.

Conversions API Strategist Preferred Experience:

  • Familiarity with client's event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager.
  • Prior experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.)
  • Knowledge of best practices and strategies for event tracking and measurement across different industries and use cases.
  • Excellent interpersonal and communication skills, both written and verbal.
  • Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of the specialist teams.
  • Ability to simplify complex processes for ease of understanding across various customer stakeholder levels

The hourly pay range for this position (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location) is $65.79 to $84.59/hr in the San Francisco Bay Area and the New York Metro, $61.84 to $79.51/hr in the state of Washington and the rest of California and New York, and $57.90 to $74.44 in Colorado and in any state not already listed, the hourly pay range is $53.95 to $69.36.  Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.
*Note: Disclosure as required by the Equal Pay for Equal Work Act (CO), NYC Pay Transparency Law, and sb5761 (WA).
 
Synergis is proud to be an Equal Opportunity Employer.  We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
 
For immediate consideration, please forward your resume to btolley@synergishr.com
 
If you require assistance or an accommodation in the application or employment process, please contact us at btolley@synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.

About Synergis

Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals.

Synergis is an Equal Opportunity/Affirmative Action employer.

Learn more