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Sr. Marketing Manager

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Title: Sr. Marketing Manager

Duration: 12 Month Contract

Location: Remote


Do you thrive at the intersection of marketing and technology?

Our client is looking for a passionate digital marketing technology and tag management professional (contractor position). You will be part of an enthusiastic team that builds and runs the digital marketing technology that is being used by marketing and communication teams around the world.


Sr. Marketing Manager Responsibilities:

• Own the overall strategic AdTech Web Tracking and Tagging program, its success, and measurement and execution of its goals

• Maintain deep understanding of MarTech stack, Business & Strategy for Key Marketing initiatives across multiple business units, especially related to Paid channels

• Lead and represent Marketing in compliance and privacy regulation/best practices partnering with Legal, Security and Trust teams.

• Stay up to date and drive discovery of capabilities, platforms or technologies to mitigate upcoming industry and regulatory changes

• Plan, scope and feature set of AdTech requirements with partners, including Marketing, Product, User Experience and Engineering

• Lead cadence of regular syncs with partners to understand progress of new tagging requests and other AdTech capabilities

• Build relationships with cross-functional teams to resolve issues and prioritize across multiple stakeholders

• Manage end-to-end strategy, management and process of tagging requirements and requests: including documentation, requirements gathering, tag implementation in the TMS (Tealium) and QA/testing

• Work with our engineering partners on troubleshooting issues

• Perform and manage tag and cookie audits (e.g. using ObservePoint)

• Build strong relationships with marketing leadership to educate and influence their marketing efforts


Sr. Marketing Manager Required Education, Experience and Skills:

• Minimum 8+ years of experience working with Tag Management Systems, Web Analytics (e.g. Google Analytics), third party tags, and tracking

• Plus: 3+ Years' agency experience planning, set-up and campaign optimization of paid media across multiple channels

• Knowledge of the digital advertising ecosystem and advertising technology

• A results driven personality that is comfortable bringing order to ambiguity, has the ability to work in self-guided manner, and isn't afraid to question the status quo

• Strong attention to detail

• Proven ability to manage multiple, competing priorities simultaneously

• Ability to collaborate with multiple teams, such as paid media, marketing, product, engineering, and external agency partners

• Proficiency at learning complex software solutions

• Strong communication, interpersonal, and support skills

• Demonstrate resourcefulness, motivation, initiative, and leadership

• Great team player with a sense of humor

• Bachelor’s degree


Sr. Marketing Manager Preferred Experience and Skills:

• Strong understanding of digital MarTech / AdTech ecosystems and products as well as website technology / how websites work (coding skills not required, but understanding what to look for)

• Comfortable being subject matter expert for compliance/privacy regulations items impacting digital marketing

• Interest to learn and understand our specific microsites and products environment, and our information security, compliance, and privacy requirements

• Excellent analytical and problem-solving skills

• Strong documentation, coordination, and project management skills


Apply Now

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