Modernizing Internal Enterprise Tools
This engagement focused on modernizing fragmented legacy tools used by agents across multiple states and product lines. The goal was to streamline workflows, improve usability, and align with enterprise design standards while ensuring compliance in a highly regulated industry
The enterprise’s internal quoting platforms had grown fragmented over time. Legacy tools varied across states, product lines, and user groups.
The main challenges were:
The result was inefficiency and frustration in tools critical to both agents and the
business.
Working closely with product, business, and compliance teams, our designer transitioned from a UX generalist to a Lead Product Designer role to tackle modernization at scale.
Audit & Align: Mapped workflows, identified agent pain points, and aligned priorities with compliance and business needs.
Design & Iterate: iDeveloped user flows and high-fidelity designs in Figma and Sketch, ensuring alignment with State Farm’s evolving enterprise design system
Test & Deliver: Partnered with researchers and engineers to validate usability, accelerate adoption, and deliver production-ready solutions
The initiative delivered modern, consistent, and scalable tools by:
Impact
The program delivered
measurable improvements in
efficiency and usability
Rolled out to
30+ states
with modernized tools
4x faster
quoting speed
achieved
Reduced
overhead
by retiring legacy
tools
Proved enterprise
design value
in reducing complexity and
accelerating workflows
80%+ usability
scores
validated by agent testing
and feedback