Marketing Specialist – Social Media

TITLE: Marketing Specialist – Social Media

LOCATION: New York, NY

ANTICIPATED DURATION: From 12/15/2025 to 08/14/2026

Responsibilities:

• Drive mid-size or large-scale projects from start to finish as a key individual contributor.
• Ensure successful execution of marketing campaigns, projects, and programs by managing the full lifecycle, including budget reconciliation and social media promotion.
• Develop strategic project plans or marketing strategies for larger products to build brand recognition.
• Collaborate with vendors and internal stakeholders to ensure campaigns and sponsorships are delivered successfully.
• Create comprehensive internal and external promotion plans to maximize awareness and drive generation before, during, and after campaigns in coordination with growth, content, and design teams.
• Analyze data to uncover new marketing opportunities and audience insights.
• Implement marketing strategies to grow awareness and engagement across social and digital media channels.
• Work with senior marketing leadership to develop project strategies and objectives.
• Identify sponsored project opportunities and develop virtual and physical brand experiences in collaboration with partner marketing teams.
• Engage media agencies to optimize their work and prioritize agency workflows.
• Partner with stakeholders to ensure content and campaigns are high-quality, consistent with brand voice, and aligned with strategic goals.
• Serve as a subject matter expert, developing standards for advertising and aligning efforts across marketing functions.
• Track and report on campaign ROI using CRM or project management systems, analyzing effectiveness based on pipeline, revenue, and marketing qualified lead (MQL) metrics.
• Collaborate with sales teams to maximize campaign impact.
• Manage large-scale media planning and coordinate with global media teams.
• Oversee development and analysis of social media content, social selling programs, and activation strategies.
• Develop and maintain relationships with venues and suppliers, including negotiation, audiovisual planning, activation, swag, and event logistics.
• Lead initiatives for media and public amplification across marketing channels.

Requirements:

• Proficiency in media placement and social media management.
• Strong adaptability and creativity.
• Experience with influencer marketing and event management.
• Excellent communication skills.
• Knowledge of SEO, deal negotiation, and consumer behavior.
• Minimum 10 years of relevant experience.
• Skills in data analysis and synthesis, stakeholder engagement, and project management.

Preferred Experience:

• Social media marketing for a well-known consumer brand.
• Relevant experience in developing marketing strategies and managing campaigns.
• Experience working with cross-functional teams and external vendors.
• Ability to analyze and report on campaign ROI.
• Experience in virtual and physical event planning and activation.

The hourly pay rate range for this position is $71.06 to $92.42 (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For immediate consideration, please forward your resume to jviray@Synergishr.com.

If you require assistance or an accommodation in the application or employment process, please contact us at jviray@Synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.