Product Marketing Manager
Job ID: 36491
Date Added: 02/23/2026
Product Marketing Manager
W2 contract to hire
Hybrid in Bryant Park NY
As a Senior Product Marketing Manager for Weather Targeting at the Weather Company, you will own and drive the complete go-to-market strategy for the Weather Targeting ad suite, serving as the cross-functional leader dedicated to achieving our goal of doubling the business. It requires deep collaboration with Product, Sales, and Leadership to not only market the existing suite but also to shape its future.
The impact you'll make:
As the strategic owner of the Weather Targeting portfolio, you will be the central force translating our technology into commercial success. You will move beyond managing projects to owning outcomes, directly shaping the future of our business. Specifically, you will:
- Own the commercial strategy and P&L mindset for core growth of the business. You will develop and execute the multi-year marketing roadmap to grow revenue for the Weather Targeting suite, taking full ownership of its market performance from strategy to financial results.
- Become the definitive market expert and architect of our product narrative. You will define the positioning, messaging, and proof points for the entire portfolio, transforming data products into a clear value proposition that differentiates us from competitors and wins strategic deals, with deep expertise in DSPs, SSPs, and the adtech ecosystem.
- Directly influence the future of our products by acting as the voice of the customer. Your deep expertise in the digital ad ecosystem will provide critical market feedback that shapes the product roadmap, ensuring we build innovative, customer-centric solutions that solve real pain points and create new market opportunities.
- Unite Product, Marketing, and Sales into a single, high-performing, cross-functional GTM force. You will lead the entire go-to-market process, orchestrating flawless launches, building powerful sales enablement materials (pitch decks, battlecards, case studies), and ensuring alignment across teams for maximum commercial impact.
- Build a scalable growth flywheel through strategic partner marketing. You will identify, build relationships with, and enable key partners, creating a self-sustaining ecosystem that drives brand awareness, generates qualified leads, and opens up new revenue streams for the portfolio.
- Establish the standard for data-driven marketing excellence. You will define the KPIs, metrics, and ROI for all marketing campaigns and GTM initiatives, using performance data not just to prove value, but to generate insights that optimize our strategy and accelerate growth.
What you've accomplished:
- Bachelor's degree or commensurate experience
- 8+ years of experience in product marketing, with a focus on technology products or software solutions.
- Go-to-market experience, applying consumer insights to product value propositions.
- Proven track record of developing and executing successful product marketing tactics that drive revenue growth and market penetration within the advertising data and off-platform ad tech ecosystem
- Deep understanding of market research, customer segmentation, competitive analysis, and go-to-market strategies.
- Excellent written, communication, and presentation skills, with the ability to articulate complex concepts and ideas effectively to internal teams, customers, and stakeholders.
- An analytical mindset to make data-driven decisions.
- Experience with digital marketing, demand generation, and marketing automation tools.
- Ability to prioritize and manage multiple projects simultaneously.
- Strong written and verbal communication skills
The hourly pay rate for this position is $70-$85.00. Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.
Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
For immediate consideration, please forward your resume to hmartin@synergishr.com
If you require assistance or an accommodation in the application or employment process, please contact us at hmartin@synergishr.com.
Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.