GEO Lead (Generative Engine Optimization)
Job ID: 36111
Date Added: 12/10/2025
LOCATION: Remote
ANTICIPATED DURATION: 12+ Month W2 Contract
Responsibilities:
- Partner with the Director, SEO & ASO, to define and execute our GEO strategy for generative search ecosystems.
- Translate emerging LLM behaviors and AI search features into actionable enterprise initiatives and product enhancements.
- Develop and monitor KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
- Collaborate with content, technical SEO, and engineering teams to optimize content structure, entity richness, and data accessibility for AI.
- Design and run experiments to assess the impact of content and technical changes on generative visibility.
- Build dashboards and conduct market analysis to track performance and identify patterns in AI search visibility.
- Work with product and engineering teams to ensure platform compatibility with AI search and support structured data and API integration.
- Educate internal teams on GEO trends, LLM behaviors, and AI search opportunities through training materials and workflows.
- 5–8 years in SEO, digital strategy, or technical search optimization, focusing on enterprise-level websites.
- Strong understanding of LLMs, generative AI search, and information retrieval.
- Experience designing measurement frameworks and KPIs for digital channels.
- Knowledge of structured data, schema markup, entity optimization, and API integration.
- Proven cross-functional collaboration with marketing, analytics, and product teams.
- Excellent communication skills, with the ability to translate insights into strategic recommendations.
- Familiarity with MCP servers, APIs, and headless CMS architectures.
- Experience with enterprise analytics platforms (Adobe Analytics, Tableau, GSC, BigQuery).
- Background in product management, experimentation, or AI-driven content systems.
- Hospitality or travel industry experience is a plus.
Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For immediate consideration, please forward your resume to christy.cifreo@Synergishr.com.
If you require assistance or an accommodation in the application or employment process, please contact us at christy.cifreo@Synergishr.com.
Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.