Marketing Specalist

TITLE: Marketing Specialist

LOCATION: Mountain view, CA

ANTICIPATED DURATION: 6-month W2 contract

As a Marketing Specialist, you design and maintain a favorable public image by building brand and product recognition through marketing campaigns including social media, channel marketing, or projects. You demonstrate working knowledge of marketing channels, campaigns, and projects, and an understanding of related areas of the organization including understanding of process impacts and upstream/downstream processes and functions to develop and bring marketing strategies to life. You hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.

Responsibilities include:

• Provide thought leadership, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
• Analyze and derive insights from data to uncover new marketing opportunities and audience insights.
• Partner effectively with stakeholders to ensure content and campaigns created for us media and social channels are high-quality, reflect our voice, and represent the our brand.
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one’s own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
• Develop external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with one or more sales teams to make sure all campaigns are followed through to maximize the impact of each campaign/project.
• Act as a primary client point of contact for management of medium-scale media planning across and partner with global media teams to ensure strategies are scaled.
• Engage and drive one or few media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
• Drive the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
• Develop, implement, and analyze creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Help develop a comprehensive internal and external promotion plan with minimal guidance that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
• Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion

The hourly pay rate for this position is $59.33 to $71.86 (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For immediate consideration, please forward your resume to kcorbin@synergishr.com.

If you require assistance or an accommodation in the application or employment process, please contact us at kcorbin@synergishr.com

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.