Principal UX Designer – B2B eCommerce & Digital Experience

Location: Atlanta, GA
Employment Type: W2 Contract

About the Opportunity

We are seeking an experienced Principal UX Designer to lead research-driven experience strategy and product discovery for a large-scale B2B eCommerce platform.

This role focuses on creating intuitive, connected digital experiences for professional and business customers navigating complex purchasing journeys, account management, and online commerce workflows.

The ideal candidate brings a strong combination of UX research, experience strategy, product discovery, and digital product design expertise, with the ability to operate independently and influence product direction at the executive level.

This is not a purely strategic or hands-on UI production role. We’re looking for a seasoned UX leader who can bridge customer insights, business objectives, and product execution—someone equally comfortable leading discovery, shaping future-state experiences, and partnering with designers and engineers to bring solutions to life.

Key Responsibilities

• Lead UX strategy and experience design initiatives across complex B2B eCommerce and digital product experiences.

• Independently plan, conduct, and synthesize qualitative and quantitative UX research to uncover customer needs, behaviors, pain points, and opportunities.

• Own problem discovery, opportunity identification, concept exploration, and solution discovery to inform product direction.

• Translate research findings and business objectives into actionable experience strategies, product recommendations, and future-state concepts.

• Evaluate and improve complex professional customer journeys, including digital purchasing experiences, account workflows, and other B2B commerce interactions.

• Partner closely with Product Management, UX/UI Designers, Engineering, and business stakeholders to connect experience strategy with product roadmaps and delivery.

• Guide the development of user flows, wireframes, prototypes, and interaction models that translate strategic direction into tangible web and mobile experiences.

• Facilitate discovery workshops, collaborative working sessions, and stakeholder alignment discussions.

• Present research insights, experience concepts, and strategic recommendations to senior leadership and executive stakeholders.

• Navigate complex organizational structures, build trusted relationships, and influence product decisions across multiple teams.

• Balance long-term experience vision with immediate product priorities, ensuring solutions are customer-centered, technically feasible, and aligned with business goals.

• Provide UX leadership throughout the product lifecycle, supporting design quality and consistency from discovery through implementation.

Required Qualifications

• Extensive experience in UX Design, Product Design, or Experience Strategy, with demonstrated leadership at the Staff, Lead, or Principal level.

• Strong mixed-methods UX research expertise, including the ability to independently own research planning, execution, synthesis, and strategic recommendations.

• Proven experience leading end-to-end product discovery, from problem definition and customer research through concept development and solution validation.

• Experience designing or shaping complex customer-facing digital products, including websites, web applications, or mobile experiences.

• Strong understanding of interaction design, information architecture, user flows, prototyping, and human-centered design principles.

• Demonstrated ability to translate research insights into actionable product strategy and execution-ready experience direction.

• Experience partnering with Product Management, Engineering, and cross-functional teams in agile product environments.

• Exceptional stakeholder management, executive communication, storytelling, and presentation skills.

• Ability to independently navigate ambiguity, prioritize opportunities, and drive complex initiatives with minimal oversight.

• Proficiency with Figma and modern UX research, design, and collaboration tools.

• Portfolio showcasing research-driven product strategy, end-to-end UX leadership, and measurable customer or business outcomes.

Preferred Qualifications

• Experience with B2B eCommerce, digital commerce, retail technology, or professional customer platforms.

• Understanding of complex purchasing journeys, customer account experiences, order management, or business purchasing workflows.

• Experience designing products that support multiple customer types, business needs, and sophisticated transactional workflows.

• Background working within large-scale enterprise organizations with multiple product teams and executive stakeholders.

• Experience with customer journey mapping, service design, and future-state experience planning.

• Consulting experience or a demonstrated ability to quickly integrate into complex product environments.

What Success Looks Like

• Independently lead research and discovery initiatives that uncover meaningful opportunities to improve the B2B digital customer experience.

• Establish strong relationships with product leaders and executive stakeholders, becoming a trusted voice in experience strategy.

• Translate complex customer needs and business challenges into clear, actionable product recommendations.

• Connect strategic experience thinking with tangible digital product improvements.

• Effectively partner with design and engineering teams to guide solutions from concept through execution.

• Influence product priorities and help deliver scalable, intuitive experiences that create measurable customer and business value.

Portfolio Expectations

Candidates should be prepared to walk through case studies demonstrating:

• Research ownership: Independently planned and executed research that informed meaningful product decisions.

• Product discovery: Identified customer problems, explored opportunities, and validated solutions.

• B2B or complex digital experiences: Designed for sophisticated customer needs, workflows, or transactional environments.

• Strategy to execution: Connected high-level experience strategy to tangible product design and delivery.

• Executive influence: Navigated complex stakeholder environments and successfully influenced product direction.

• Business impact: Demonstrated measurable improvements in customer experience, product performance, or business outcomes.

We’re looking for a research-driven Principal UX Designer who can lead the thinking, influence the strategy, and stay connected to the product experience—bringing both strategic vision and practical UX leadership to a complex B2B digital commerce environment.

The hourly pay range for this position (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location) is $75.00 to $80.00/hr.  Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.
 
Synergis is proud to be an Equal Opportunity Employer.  We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
 
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
For immediate consideration, please forward your resume to mpersons@synergishr.com
 
If you require assistance or an accommodation in the application or employment process, please contact us at mpersons@synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.