Product Manager

Product Manager

Senior Product Manager – Data Products (Retail Media)

Position Purpose

The Senior Product Manager, Data Products is responsible for driving the design, delivery, and adoption of data products that enable media sales, planning, activation, measurement, and optimization across a retail media ecosystem. This role bridges business strategy and technical execution, ensuring data products are scalable, reliable, and aligned with growth objectives.

This position requires a strong blend of customer-back product thinking, user-centric design, and technical acumen to deliver data products that power internal teams and partners in building, measuring, and optimizing media campaigns.

Key Responsibilities

Strategy & Planning (Approx. 50%)

• Develop deep empathy for end users and apply insights to determine the fastest path to delivering product value

• Translate business goals and user needs into clear product strategy, roadmaps, and priorities

• Define success metrics, analytics, and KPIs to measure product impact and inform backlog decisions

• Own and continuously refine the product backlog, prioritizing based on business value and user outcomes

• Partner with Finance and business stakeholders to support business planning and new growth opportunities

• Monitor market trends, research, and competitive landscape to ensure products remain best-in-class

• Balance user needs and business objectives, including driving sales, improving efficiency, and enhancing customer satisfaction

Delivery & Execution (Approx. 20%)

• Formulate, test, and refine assumptions and hypotheses through user research and validation

• Create, prioritize, and accept user stories, incorporating them into release and delivery planning

• Make informed product decisions daily by evaluating value, risks, dependencies, and tradeoffs

• Ensure quality, documentation, and change control standards are consistently met

• Participate in agile ceremonies including standups, planning sessions, demos, and retrospectives

• Translate complex technical and data concepts into clear, non-technical language for stakeholders

Collaboration & Leadership (Approx. 30%)

• Foster strong collaboration across engineering, analytics, UX, operations, and business teams

• Advocate for end users by deeply understanding workflows and pain points

• Manage cross-functional stakeholder expectations and guide prioritization decisions

• Support and mentor more junior team members in product strategy, analysis, and execution

• Promote modern product management and software development best practices

• Contribute to continuous learning and improvement initiatives across the product organization

Required Qualifications

• 3+ years of experience as a Product Manager in a modern, software-driven enterprise environment

• Proven experience delivering customer-back, data-driven products that solve real business problems

• Strong ability to translate business objectives into product roadmaps, backlogs, and requirements

• Experience defining metrics, analytics, and success measures to evaluate product value

• Excellent communication skills with the ability to present technical concepts to non-technical audiences

• Demonstrated ability to create clear documentation, executive-ready presentations, and product artifacts

• Experience working in matrixed, cross-functional environments, balancing short-term delivery with long-term strategy

Preferred Qualifications

• Strong understanding of data modeling, pipelines, and data quality concepts

• Experience partnering with data engineering and analytics teams to deliver end-to-end data solutions

• Comfort working with SQL, APIs, or similar tools to validate data and guide requirements

• Familiarity with retail media or digital advertising ecosystems, including media planning, activation, and measurement

• Exposure to campaign optimization, attribution, or incrementality testing

Additional Information

• Reports to a Product Management Manager or Senior Manager

• Limited travel may be required (less than 10%)

• Role is based in a professional, collaborative office or remote environment

The hourly pay range for this position (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location) is $60.00 to $65.00/hr.  Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.
 
Synergis is proud to be an Equal Opportunity Employer.  We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
 
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
For immediate consideration, please forward your resume to mpersons@synergishr.com
 
If you require assistance or an accommodation in the application mpersons@synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.