Marketing Manager – Deepening Campaigns (W2 Contract)
Location: Minneapolis, MN or Horsham, PA (Hybrid – Onsite 3 days/week)
Contract Type: W2
Pay Rate: $40–$46.43/hour

Overview

Our client is seeking an experienced Marketing Manager to join their PCS Digital Marketing team on a W2 contract basis. This role will focus on managing credit card deepening campaigns across consumer and business banking segments. The ideal candidate will bring expertise in financial services marketing, project management, and digital campaign execution to drive successful outcomes.

This position offers a hybrid work model, requiring onsite presence 3 days per week in either Minneapolis, MN or Horsham, PA.

Key Responsibilities

• Campaign Management: Lead the development and execution of deepening campaigns aimed at increasing credit card acquisitions among customers. Oversee creative development, compliance routing, and coordination with analytics and email teams for deployment.

• Targeting Strategy: Refine and implement customer targeting logic based on engagement metrics and evolving business priorities.

• Workflow Oversight: Manage Aprimo tasks, approvals, and prioritization to ensure timely and efficient campaign delivery.

• Reporting & Analysis: Maintain dashboards, analyze campaign performance, and provide actionable insights to optimize future initiatives.

• Cross-Functional Collaboration: Partner with Compliance, Analytics, Deposits, and Business Banking teams to align messaging, offers, and timing across channels.

• Process Documentation: Maintain and update process documents, guides, and campaign histories to support team knowledge continuity.

Qualifications

• Required:

• 5+ years of marketing experience, preferably in financial services or other highly regulated industries.

• 3+ years of financial services marketing experience.

• 5+ years of project management experience.

• 5+ years of digital campaign management experience.

• Proficiency with CRM systems, campaign automation, and segmentation strategies.

• Experience with Aprimo or similar marketing workflow tools.

• Strong project management and communication skills.

• Ability to manage multiple priorities in a fast-paced environment.

• Bachelor’s degree in marketing, business, or related field.

• Preferred:

• Experience with deepening or cross-sell strategies in a financial services organization.

• Proficiency in interpreting campaign performance metrics and translating insights into strategy.

• MBA is a plus.

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  The hourly pay range for this position (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location) is $40.00 to $46.43/hr.  Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.
   
  Synergis is proud to be an Equal Opportunity Employer.  We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
   
  Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
   
  For immediate consideration, please forward your resume to mpersons@synergishr.com
   
  If you require assistance or an accommodation in the application or employment process, please contact us at mpersons@synergishr.com.

  Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.